Practice Development Counsel

SMALL FIRM SOLUTIONS COACHING

For the small firm with bigger ambitions
(and limited time)

Are you underwhelmed by the results of your marketing efforts?

Yes__; No__
Do you see your competitors making more headway on business generation than you are?

Yes__; No __
Do you have one or more specialty areas that should be better known?

Yes__; No__
Do you need to determine and reach consensus on client targets, messages to each market segment, and ways to reach them?

Yes__; No__
Do you need feedback, recommendations, coaching and (yes) accountability to market effectively and produce the results you want?

Yes__; No__

If so, sounds like you need our results-oriented Solutions Coachingaching.

BENEFITS

Your commitment to this program will bring these expected results:

A more steady flow of work
Marketing strategies and tactics that become part of your routine and that you follow through vigorously to fruition
Staff and practice management organized to maximize resources and service delivery cost effectively
An edge on competitors

You will see what you are capable of accomplishing come to life!

RESULTS-ORIENTED COACHING

Beyond concepts, strategy and training, we will:

Facilitate strategy discussions to reach consensus on a marketing plan of targets, strategies and specific actions.
Set measurable goals for targets, strategies and specific actions.
Define the individuals' and firm's "signature style".
Develop consistent messages for key audiences or market segments.
Translate the messages into print and web materials; "elevator speeches" and introductions for different audiences.
Coach on specific opportunities.
"Keep you honest" - i.e., accountable for follow through

HERE'S HOW IT WORKS

Solutions Coaching consists of:

Meetings every two weeks to coach and advise partners, as a group or individually
Assignments and homework to be accomplished before each meeting
Review of assignments and progress at the beginning of each meeting. Additional steps and coaching
Feedback on new partner or team ideas and activities Development of new strategies and approaches
Help on concepts and development of ideas, activities, materials, introductions and networking
New assignments, commitments and deadlines
Encouragement, support and celebration

*** Practice Development Counsel's president Phyllis Weiss Haserot will be available at any time for calls and e-mails between regularly scheduled in-person meetings. for advice, review of materials, and insightful help with approaches to contacts

TIMING AND FEE ARRANGEMENTS

Choice of hourly billing or monthly retainer.
Monthly minimum of two meetings (in-person or by phone) to maintain momentum.

CONFIDENTIALITY

Practice Development Counsel is accustomed to working with professionals who require confidentiality. You can expect us to adhere to the confidentiality constraints you require.

>>> NEXT STEPS >>>

Agree on starting date and terms of arrangement
Phyllis gives pre-work and we begin

Make a commitment to results NOW!! Contact 212-593-1549 or pwhaserot@pdcounsel.com.

PHYLLIS WEISS HASEROT
President & Founder
PRACTICE DEVELOPMENT COUNSEL

Phyllis Weiss Haserot is the President of PRACTICE DEVELOPMENT COUNSEL, a business development consulting and coaching firm established in 1982, and its organizational effectiveness division, AuthenticWorkssm. She works with firms on: strategic marketing planning, training and coaching; retention and integration; client relationship management; inter-generational relations; implementing flexibility; collaborative culture and workplace conflict resolution

Phyllis has been coaching attorneys and other professionals, marketing staff and others for over 10 years on business development and sales, navigating firm political whitewater, getting approval for new practice niches and strategic planning initiatives, and establishing new marketing programs. To educate many more she has written numerous articles and parts of chapters of her book, "THE RAINMAKING MACHINE" (Thomson/West), on coaching and the skills and attributes necessary for an effective coach. She provides a number of other coaching programs for individuals, teams and firms (click here for more information on coaching programs) and a membership service called *Coach-for-the-Coach* for people within organizations who are asked to do coaching as one of their many roles.

A member of the International Association of Coaches (IAC) Phyllis continues her training at Coachville's Graduate School of Coaching.

Phyllis Weiss Haserot
Practice Development Counsel
Consulting/Coach to the Next Generation
Author of "The Rainmaking Machine: Marketing Planning, Strategy and Management"

* Succeed in Your Own Personal Style *
* Build Your Influence Quotient (IQ) *
* Get a Seat at the Table *

Voice: 212-593-1549
Fax: 212-980-7940
pwhaserot@pdcounsel.com
please visit: www.pdcounsel.com

tel: 212 593-1549
fax: 212 980-7940

pwhaserot@pdcounsel.com
www.pdcounsel.com

SMALL FIRM SOLUTIONS COACHING

For the small firm with bigger ambitions (and limited time)

BENEFITS

RESULTS-ORIENTED COACHING

HERE'S HOW IT WORKS

For the small firm with bigger ambitions
(and limited time)