ALIGNING BEHAVIOR AND RESULTS WITH
GOALS: DEALING WITH UNWRITTEN RULES
If the goals of your firm
call for changed behaviors, and you think you've set out the rules and
incentives to move towards those goals, but there is resistance or counteractivity,
you need to surface and examine the unwritten rules. You need
to figure out what is important to people, who can give it to them,
and how, despite the official rules and channels, they go about getting
it.
Whether your firm functions
in a relatively ad hoc manner or it has more centralized management
with many formal rules, as any organization, it is also run by unwritten
rules. While these can be helpful, they can also be a serious obstacle
to achieving stated objectives. An organization must identify them and
take them seriously because they frequently conflict with written rules
and policies for change and improvement.
These unwritten rules really
drive individual behavior because their existence means people have
identified what it is in their self interest to do or not to do regardless
of stated firm objectives. Unwritten rules infiltrate every aspect of
an organization, affecting how to get assigned to the most desirable
projects, who to be seen with, how to get promoted and what financial
indicators and performance attributes are important to firm management.
Surface
the Unwritten Rules
Unwritten rules have been
defined as "sensible ways to act given written rules and top management's
behavior." So firm leaders and managers would be wise to assess
whether people are being rewarded more highly, more directly and more
quickly by ignoring the written (or spoken) rules and following some
other set rather than the officially articulated ones. What are their
motivators and triggers (conditions people think they need to satisfy
in order to get what they want)?
Management is often unaware
of what the unwritten rules are. Starting with your identification of
a specific problem (x is happening when we are trying to accomplish
y), we will help you surface the unwritten rules through a structured
interview process and to understand why they exist.
Facilitate
Management Workshop to Find Solutions
The purpose of the workshop
is three-fold: 1) to list the perceived risks and opportunities that
the problem can cause for your firm and business and establish priorities
for addressing them; 2) to agree on the behaviors you would like to
see replace the current behaviors; and 3) to decide on the actions necessary
to remove the barriers to achieving the goals.
Help You
Achieve Change
Rather than give you recommendations
and leave you to fend for yourself, we stay on to work as a partner
with you to implement change in whatever manner we agree is appropriate.