Objective: To turn those hours and entertainment expenses
into eventual business generating results.
"Doing lunch," (or breakfast, or dinner) is a standard business
development practice that can either bring desirable results or eat
up a marketing budget with little to show beyond an expanding waistline.
Client meals and entertainment can be pleasant ways to build and bond
a relationship. But if you want those occasions to yield actual business
opportunities as well, lunch must be accompanied by advance planning
and strategy.
The seminar/workshop covers: