THE MARKETER'S HANDBOOK OF TIPS
AND CHECKLISTS
Phyllis Weiss Haserot
The tips
and checklists have been organized into seven categories which cover
marketing planning through specific tactics and techniques, client
service quality and management issues. Most likely, all of these categories
will be useful to individuals, as well as to law firm partnerships,
practice groups and teams. The vast majority of checklists are useful
to sole practitioners and small firms as well as larger ones.
Some topics
addressed:
- Marketing Planning:
-
Internal
Marketing Assessment
- Approaches to
Target Marketing
- Market &
Competitive Research
- Creating Specialty
Groups
-
- Client Communications
and Public Relations:
- 10 Ways to
Get Your Name in Front of Clients
- Characteristics
of the Good Communicator
- Successful
Media Relations
-
- Business Development
Techniques:
- The Art of
Networking
- "Doing
Lunch" So It Leads to Business
- Tips for Contacts
that Lead to Business
- Dos and Don'ts
for Client Interviews
-
- Client Service Quality:
- What Clients
Want to Hear About Client Service
- Guidelines
for Service Quality Programs
- Questions
for a Better Partnership
-
- Professional Services
Selling Process:
- Attributes
of the Selling "All Star"
- The Prospect
Interview
- Listening
Skills
- Presenter's
Checklist
- Presentation
Follow-Up Checklist
- Cross-Selling
Tactics
- Team Selling
Prentation How-Tos
-
- Management:
- Law Firm Marketing
Management Problems
- Steps in the
Facilitation Process
- Improving
Productivity
- Strategies
for Achieving Consensus
- Tools &
Techniques for Motivating Staff
- Evaluating
a Merger from a Marketing Standpoint
-
- Working with Marketing
Professionals:
- Inside/Outside:
What a Marketer Can Do
- Requirement
for Successful Relationships
- How to Choose
& Use Other Professionals
How to Order:
by Phone:
(800) 345-1101
by Mail: Andrews
Professional Books
175
Stratford Avenue
Building
#4, Suite #140
Wayne,
PA 19087
by Fax: (610)
225-0501
$25, including
shipping and handling
For 2 - 10 copies deduct 10%; for more than 10 copies deduct 15%