Marketing Planning:

Internal Marketing Assessment

Approaches to Target Marketing

Market & Competitive Research

Creating Specialty Groups

 

Client Communications and Public Relations:

10 Ways to Get Your Name in Front of Clients

Characteristics of the Good Communicator

Successful Media Relations

 

Business Development Techniques:

The Art of Networking

"Doing Lunch" So It Leads to Business

Tips for Contacts that Lead to Business

Dos and Don'ts for Client Interviews

 

Client Service Quality:

What Clients Want to Hear About Client Service

Guidelines for Service Quality Programs

Questions for a Better Partnership

 

Professional Services Selling Process:

Attributes of the Selling "All Star"

The Prospect Interview

Listening Skills

Presenter's Checklist

Presentation Follow-Up Checklist

Cross-Selling Tactics

Team Selling Prentation How-Tos

 

Management:

Law Firm Marketing Management Problems

Steps in the Facilitation Process

Improving Productivity

Strategies for Achieving Consensus

Tools & Techniques for Motivating Staff

Evaluating a Merger from a Marketing Standpoint

 

Working with Marketing Professionals:

Inside/Outside: What a Marketer Can Do

Requirement for Successful Relationships

How to Choose & Use Other Professionals