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MOTIVATORS AND DE-MOTIVATORS
How to motivate is a hot
topic and a matter of concern in every organization. Ultimately, motivation
has to come from within; however, outside influences have a significant
role. What will motivate or de-motivate professionals in a law firm
or other organization?
In an informal survey, we've come up with some typical de-motivators
found in many workplaces, including law firms. They are:
- Lack of leadership/inconsistent leadership
- Lack of support or understanding
for work and family balance
- Different rules for different people
unleveled playing field and chance for opportunity
- Hostile/non-trusting work environment
- A culture that breeds communication
problems and weak feedback processes
Additional de-motivators mentioned include:
- "Know it all" colleagues;
- Dull managers or leaders who lack
vision, will and guts;
- A :playing it safe" environment
where there are disincentives to experiment or take risks;
- Lack of humor;
and in some types of workplaces,
- Dress codes.
The factors to avoid listed above hold true for just about any workplace
and are of long-standing. The exception is "dress codes"
which have become an issue more recently.*
On the flip side, what we should seek to instill more of in the
culture and ethos of a firm in order to retain desirable people
are motivators such as:
- Making people feel valued
- Jobs offering achievement and advancement
- Recognition for effort and accomplishment
("you get what you reward"). Recognition needs to be a
mix of financial and non-financial recognition.
- Stimulating work and responsibility
Frederick Herberg, a clinical psychologist who became a Professor
of Management at Utah University was known for his Motivator-Hygiene
Model. Hygiene factors are those which, if present, cause no dissatisfaction,
but they are not motivators. Absence of these, however, can cause
dissatisfaction. Examples are jobs with good working conditions
and interpersonal relationships with supervisors, good company policies
and administration, and good salary.
Another famous study, which has been repeated over and over since
the 1940's asked workers to rank the importance of factors. Here
is the order we see most often:
- Interesting work
- Full appreciation of work done
- Feelings of being in on things
- Job security
- Good wages
- Promotion and growth in the organization
- Good working conditions
- Personal loyalty to employees
- Tactful discipline
- Sympathetic help with personal problems
Larry Kryske, President and Co-founder of Homeport Training &
Development, uses a four question quiz to help people measure their
job satisfaction:
- Is the work challenging and interesting?
- Are you recognized and acknowledged
for the work you do?
- Are you compensated sufficiently
for the work you do?
- Does your spouse approve of and support
your job?
So we see that:
- Money isn't all. It is important
to find out what each individual values. This is a responsibility
of good leaders and managers.
- Different age groups may value different
things and therefore be motivated by different things.
- Maslow's theory still applies: People
have to feel secure enough financially and protected physically.
Then they are motivated by intangibles.
Maslow's "hierarchy of needs" describes a succession of
aspirations by human beings: first physiological needs (food and
water); second, physical security; third, love through affection
and belonging, followed by esteem (social approval); lastly, "self-actualization"
or self-fulfillment. In the workplace, Maslow held, once they had
provided for their first and second level needs, people need to
belong. In the best instances, they need jobs that help them become
everything they are capable of. He wrote, "The only happy people
I know are the ones who are working well at something they consider
important." To quote Maslow further: "Highly evolved individuals
assimilate their work into their identity....Work actually becomes
part of the self, part of the worker's definition of himself. You
participate in the glory, the pleasure, and the pride of the place."
Thomas Petzinger, Jr., in his book, THE NEW PIONEERS, said he thought
Maslow's "most brilliant insight was that people try to give
their best when they can see the widest known effects of their actions."
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* A footnote on dress codes:
It is surprising what a high profile the phenomenon has taken on
- and so quickly. After annual discussions about casual Fridays
during the summer, we now see frequent news stories in the press
announcing five-day-a-week casual dress in large firms in major
cities. Lawyers with new media clients are told by those clients
not to meet with them in a suit and tie (or equivalent).
The issue really is "appropriate" dress. (I had a client
firm four years ago that permitted casual dress when not seeing
clients or going to court. It was a relatively small firm (about
20 lawyers) with no new media clients, and they felt no need for
a press release regarding casual attire. Lawyers' casual dress is
not fully accepted as mainstream, even by the legal press - where
reporters tend to dress less formally. A National Law Journal headline
read: "Casual Dress Germ Spreads," and a report of a firm
swinging back to formal dress says one firm "has temporarily
put the genie back in the bottle."
Dress codes probably are more off-putting to younger professionals
than the older ones who never had alternatives to what was considered
a professional appearance.
Phyllis Weiss Haserot
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