Small Firm Solutions Coaching
For the small firm with bigger ambitions (and limited time)
- Are you underwhelmed by the results of your marketing efforts?
Yes_______; No_______ - Do you see your competitors making more headway on business generation than you are?
Yes_______; No_______ - Do you have one or more specialty areas that should be better known?
Yes_______; No_______ - Do you need to determine and reach consensus on client targets, messages to each market segment, and ways to reach them?
Yes_______; No_______ - Do you need feedback, recommendations, coaching and (yes) accountability to market effectively and produce the results you want?
Yes_______; No_______ - Do you see your competitors making more headway on business generation than you are?
Yes_______; No_______
If so, sounds like you need our results-oriented Solutions Coaching
BENEFITS
Your commitment to this program will bring these expected results:
- A more steady flow of work
- Marketing strategies and tactics that become part of your routine and that you follow through vigorously to fruition
- Staff and practice management organized to maximize resources and service delivery cost effectively
- An edge on competitors
You will see what you are capable of accomplishing come to life!
RESULTS-ORIENTED COACHING
Beyond concepts, strategy and training, we will:
- Facilitate strategy discussions to reach consensus on a marketing plan of targets, strategies and specific actions.
- Set measurable goals for targets, strategies and specific actions.
- Define the individuals' and firm's “signature style”.
- Develop consistent messages for key audiences or market segments.
- Translate the messages into print and web materials; “elevator speeches” and introductions for different audiences.
- Coach on specific opportunities.
- “Keep you honest” – i.e., accountable for follow through
HERE'S HOW IT WORKS
Solutions Coaching consists of:
- Meetings every two weeks to coach and advise partners, as a group or individually
- Assignments and homework to be accomplished before each meeting
- Review of assignments and progress at the beginning of each meeting. Additional steps and coaching
- Feedback on new partner or team ideas and activities Development of new strategies and approaches
- Help on concepts and development of ideas, activities, materials, introductions and networking
- New assignments, commitments and deadlines
- Encouragement, support and celebration
*** Practice Development Counsel's president Phyllis Weiss Haserot will be available at any time for calls and e-mails between regularly scheduled in-person meetings. for advice, review of materials, and insightful help with approaches to contacts
TIMING AND FEE ARRANGEMENTS
- Choice of hourly billing or monthly retainer.
- Monthly minimum of two meetings (in-person or by phone) to maintain momentum.
CONFIDENTIALITY
Practice Development Counsel is accustomed to working with professionals who require confidentiality. You can expect us to adhere to the confidentiality constraints you require.
» NEXT STEPS »
- Agree on starting date and terms of arrangement
- Phyllis gives pre-work and we begin
Make a commitment to results NOW!! Contact 212-593-1549 or pwhaserot@pdcounsel.com.