TEACHING MEETING FACILITATION SKILLS
"Help! One of our partners
has been asked by a client to facilitate a day long session at their
association conference. He's never done this before," declared
a marketing director seeking a quick infusion of skills training.
Most lawyers have little
meeting facilitation experience, and they are not natural facilitators
for several reasons: They are trained to be advocates rather than neutral
parties.They tend to be better talkers than listeners. They tend to
think of furthering their own agendas. Often they don't carefully plan
their meetings; they just show up and have their minds on leaving to
get back to client work. In addition, most lawyers are not process-oriented.
However, the need for lawyers
to serve as facilitators is not confined to a rare request to do a favor
for a client as in the example above. They need these skills to run
better internal meetings and retreat sessions as well as client-related
meetings and outside organization meetings. Too often meetings lawyers
participate in, both inside and outside the firm, are rambling, inefficient
time-wasters - and lawyers resent having to devote their scarce time
to them.
Meetings should be held only
when getting people together face-to-face and with each attendee participating
adds value to accomplishing the objective. Each meeting should have
a leader who knows how to facilitate and run a tight, productive meeting.
Good facilitation skills can make a significant bottom line difference
between fractitious time-wasters and productive consensus-building,
cooperation-building meetings. The good news is that facilitation skills
can be taught - and learned, perhaps not by every lawyer in a firm,
but by enough to enable significant change in productivity and interest.
WHAT FACILITATING
REQUIRES
"Facilitating"
means establishing a situation that enables someone else or a group
to accomplish a task. Through removing barriers, teaching, coaching
and guiding a group of individuals to stay on track and reach their
goals, work proceeds more easily and without the energy wasted on "political
posturing." Good facilitating requires taking an impartial role
and :
- Removing ego. The facilitator's purpose is to identify and
further the group agenda, not look for personal gain and credit.
- Creating a non-threatening and
conducive environment. This
will allow ideas and collaboration to flow freely.
- Giving attention to process as
much as substance. The "how"
is as important to getting things accomplished as the "what."
The process, if there is buy-in to using it, will get beyond the
usual side-tracking and posturing hurdles.
- Encouraging the participation
of others. Better results
occur when there is wide participation and no one is permitted to
dominate.
- Listening, mirroring, interpreting. These are the key elements of the good facilitator's
communication style.
- Distancing from the substantive
outcome. The facilitator
should help the group reach an outcome but not influence it or take
it personally.
- Playing traffic cop. This is a major role, especially when members
of the group represent strong opposing viewpoints or there are dominating
personalities.
In addition to the requirements
of good facilitating listed above, the facilitator: functions as a planner;
prepares and focuses a definite agenda; must be flexible enough to adapt
to the personal style of the group and handle multiple tasks; maintains
a high energy level; manages conflict; builds rapport and constructive
relationships; fosters group "ownership" for the meeting and
its outcome; clearly presents and records information and ideas; and
understands the technology being used so it helps rather than hinders
the discussion.
HIGHLIGHTS
OF TRAINING
In facilitator skills training,
we teach and coach attorneys to understand and follow the steps in the
process and use case examples of how to deal with obstacles and uncooperative
personalities. They learn how good meetings are planned and managed
and how to use group dynamics principles, problem-solving and conflict
management - all techniques that are key to many negotiations for clients
as well. Among the topics we cover are the balancing of roles that the
lawyer/facilitator has to play.
For example, in some meetings
the attorney running the meeting may have to switch roles from facilitator
to expert to leader. This is a situation we consultants often find ourselves
in at retreats and practice group meetings. A knowledgeable facilitator
does homework on the circumstances and subject matter of the meeting
to ably deal not only with the personalities and emotions but also to
understand enough about the content and objectives to move the discussion
in a meaningful direction and distinguish the difference between real
"meat' and just talk. Often both the lawyer/facilitator and consultant/facilitator
are asked to serve as "experts" on some of the content of
the discussion as well. While the dual role can work well, the facilitator
must be careful not to take on the role of advocate with a stake in
the outcome.
Serious attention to planning
is essential - both before the meeting and as it draws near its conclusion.
A detailed meeting agenda with time allocations must be developed and
distributed in advance. Too many meetings are called with no advance
agenda or a loose one, and participants are unclear as to where it is
going and what is being asked of them. The facilitator should define
with the group in advance the type of closure expected at the end of
the meeting.
Toward the end of the meeting,
time must be allocated for a recap and designation of specific follow
on action steps, assignments and deadlines. This is crucial to really
accomplishing anything - and we are all too familiar with meetings where
participants rush out without commitment to specific actions.
FOCUS ON
ANTICIPATING AND SOLVING PROBLEMS
Early in the first session,
I ask the facilitators-in-training what problems they anticipate. Some
common ones are: dealing with preconceived notions and negative statements;
control of the meeting; stopping one person from dominating; trust factors;
participants too focused on "what's in it for me." Later on
we work on scenarios to address such issues, incorporating actual situations,
as: what to do when conflict between or among participants arises; how
to turn negative statements to constructive use (and discourage negative
statements;) how to keep the discussion on track and get it back on
track when it derails. These problems arise frequently, particularly
in meetings among lawyers, who tend to pick apart everyone else's statements
and ideas. When the meetings' constituents are people with a long history
together, there is bound to be a good deal of baggage that emerges from
somewhere, whatever the topic. Facilitators have to learn to respond
to both the emotional and rational underpinnings of issues that arise.
Other key aspects of training
in facilitator skills are how to guide group problem-solving and using
correctly brainstorming techniques narrowing to decision-making. Facilitating
is a skill that is refined and sharpened with practice. I like to build
in "practice" by observing individual attorneys while they
run an actual in-firm meeting and afterwards critique and coach them
on improvements. Since a practice group leader or manager should be
able to facilitate the group meetings, those are often useful places
to quickly apply this training. Marketing meetings also would benefit
in most firms from better meeting facilitation as would committee meetings
relating to other aspects of firm management. There will be many opportunities
to employ the facilitation skills at client meetings as well as outside
organization meetings.
While lawyers can learn to
be effective facilitators, bear in mind the importance of a neutral
facilitator for very important, and potentially highly emotional, firm
discussions. For these occasions, whether in the firm or at a retreat,
it is wise to turn to an outside facilitator with the skills, experience
and objectivity to be intensely focused only on a positive result for
the group and how to get there.
© Phyllis Weiss Haserot,
1998
This article appeared in
The Legal Intelligencer, (Publication of American Lawyer Media), January
25, 1999 and Marketing for Lawyers (Publication of American Lawyer Media),
April, 1998.