The Marketers Handbook of Tips & Checklists

by Phyllis Weiss Haserot

The tips and checklists have been organized into seven categories which cover marketing planning through specific tactics and techniques, client service quality and management issues.

Most likely, all of these categories will be useful to individuals, as well as to law firm partnerships, practice groups and teams. The vast majority of checklists are useful to sole practitioners and small firms as well as larger ones.

We are proud to announce that The Marketer's Handbook of Tips & Checklists (West 2009 edition) has been selected for purchase and reading on the Kindle e-book reader from Amazon.com.

How to Order: Contact the author directly at pwhaserot@pdcounsel.com

Partial list of topics addressed:

Marketing Planning:

Internal Marketing Assessment
Approaches to Target Marketing
Market & Competitive Research
Creating Specialty Groups

Client Communications and Public Relations:

10 Ways to Get Your Name in Front of Clients
Characteristics of the Good Communicator
Successful Media Relations

Business Development Techniques:

The Art of Networking
"Doing Lunch" So It Leads to Business
Tips for Contacts that Lead to Business
Dos and Don'ts for Client Interviews

Client Service Quality:

What Clients Want to Hear About Client Service
Guidelines for Service Quality Programs
Questions for a Better Partnership

Professional Services Selling Process:

Attributes of the Selling "All Star"
The Prospect Interview
Listening Skills
Presenter's Checklist
Presentation Follow-Up Checklist
Cross-Selling Tactics
Team Selling Prentation How-Tos

Management:

Law Firm Marketing Management Problems
Steps in the Facilitation Process
Improving Productivity
Strategies for Achieving Consensus
Tools & Techniques for Motivating Staff
Evaluating a Merger from a Marketing Standpoint

Working with Marketing Professionals:

Inside/Outside: What a Marketer Can Do
Requirement for Successful Relationships
How to Choose & Use Other Professionals