Practice Development Counsel

Phyllis weiss haserot
Phyllis weiss haserot

President & Founder

212 593-1549

The Rainmaking Machine

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The Rainmaking MachineThe Rainmaking Machine: Marketing, Planning, Strategies, and Management for Law Firms
by Phyllis Weiss Haserot

In today's highly competitive legal market, attracting and retaining profitable clients can depend on how effectively you market your firm. The Rainmaking Machine guides you through the planning, execution and management of marketing plans, strategies and tactics that are certain to maximize your firm's potential.

You'll find step-by-step instructions on marketing your firm's strengths, including no-nonsense advice and the latest techniques. Author Haserot shows how to build satisfying and profitable client relationships and also covers marketing tools ranging from capabilities brochures, newsletters and advertising to personal selling and public relations.

Marketing your firm in its most favorable light often determines whether you are a long-term success. The Rainmaking Machine assures you have the information you need to skillfully handle this often-overlooked component of the legal profession.

How to Order:

West (Thomson Reuters)

by Phone: (800) 344-5009

$241 - free shipping - softbound book © 2019
1074 pages
All new 2019 Edition is now available with two new chapters 

Summary of Contents Offers a Wealth of Information