Strategic Business Development
A Reward for Your Story!
Do you have a workplace success story or “rule” to contribute to Phyllis’ e-book in progress: “27 Rules for Achieving Inter-Generational Harmony”? More...
Practice Development Counsel works with professionals at all stages in their career to improve their business development results through coaching and individual-l and firm-specific strategy development. A special focus is on the next generation of leaders and rainmakers — helping potential stars shine.
Invest in the Next Generation
Young partners, managers, and senior associates are the future of both their firms and their professions. Yet, as they build their own reputations, too often they do not get the attention and support they need to become substantial business producers, develop new practice niches, and contribute to the visibility of the firm. An investment in the “Next Generation” is crucial, and it does not mean sacrifice of attention to current clients.
Coaching Programs
Our chief want in life
is somebody who
will make us do
what we can
— Ralph Waldo Emerson
Explore our Coaching Programs:
Next Generation, Next Destination »
Professional Coaching »
Small Firm Solutions Coaching »
Capitalize on Your Personal Style »
Get a Seat at the Table »
Group Coaching »
Coaching Online: Personal Marketing Planning Plus »
Build Your Influence Quotient (IQ) Coaching Group »
Coach for the Coach »
How to get the most benefit from coaching:
What to Expect From Your Personal Business Coach »
10 Steps to a Greater ROI on Professional Coaching »
Article: Coaching the Coach to Boost Business Development Results »
12 Tips That Young Lawyers Might Get from a Coach »
Consulting Services to the Next Generation Group
- Developing and implementing personal marketing plans
- Coaching individuals and teams for specific opportunities
- Coaching on management and leadership skills
- Creating, packaging and marketing new practice niches
- Guidance on managing and enhancing client relationships
- Coaching on internal communications and navigating firm cultural whitewater
- Improving communication, teamwork and team selling among the different generations
- Enhancing networking training by arranging networking “events” with non-competitive peers
Benefits
- Keep your firm out front in new growth areas
- Build a broader base of business generators from an earlier age
- Prepare a new tier of leaders
- Minimize the time senior professionals need to spend on training the Next Generation for marketing and client service
- Retain desirable, young, highly skilled professionals
- Boost morale and loyalty
Related Consulting for Managing the Next Generation
- Improving articulation of what the firm expects from its professionals — and what they can expect from the firm
- Determining incentives and recognition for Next Generation marketers
- Improving the integration of laterals into the firm for higher profitability and more effective cross-selling and service delivery
- Coaching on cross-generational communication and teamwork
- Planning and conducting retreats or “advancements”
- Training in facilitator skills
Our Approach to Coaching
A good coach for business development
- Knows the questions to ask — and listens!
- Quickly analyzes a situation
- Has a strong intuitive sense
- Focuses first on the prospective client's needs and agenda
- Is a capable strategist
- Motivates professionals to develop detailed strategies and persistently follow up
- Helps professionals adopt a disciplined approach to business development and other career goals
- Persistently stays with the coachees and on the case
- Builds on individual achievements to result in more effective organizations
We'll help the aspiring rainmaker:
- Develop objectives and winning strategy for each situation — confidently
- Structure meetings for maximum effectiveness
- Become a good questioner and listener to build rapport and elicit client needs
- Follow up, achieve milestones and goals and close
Phyllis Weiss Haserot is the principal consultant/coach for the Next Generation. [Bio to use is below — link it to this page]
Why coaching works
Your professional coach is your champion, trainer, sounding board, mentor, supporter, conscience, co-designer and partner in achieving your goals.
- You focus on the core questions and overcoming obstacles
- You have ongoing support from a coach committed to helping you reach your potential and career “stardom”
- You plug in to your strengths and self-motivations
- Achieving goal milestones breeds more success
Benefits
- Identify and learn to use the strengths of your personal style
- Get unstuck
- Stretch beyond your comfort zone to achieve your goals
- Grow the organization through real commitment to a common vision
Phyllis Weiss Haserot has been coaching individuals and teams, firms and practice leaders since 1990.
“Phyllis Haserot has been of invaluable assistance in helping me shape a marketing program targeted to my intellectual property client base and then nudging me just enough to ensure I carry it out. “I have so much enjoyed working with Phyllis over these past few years. She is wonderfully creative, knowledgeable, responsive and helpful. Phyllis knows the legal marketplace extremely well and I have gained valuable insights and assistance from our coaching sessions. My time with her has been well spent. I recommend her highly.” Top qualities: Expert, High Integrity, Creative
Andrew Berger, Tannenbaum Helpern Syracuse & Hirschtritt LLP
“For me personally, while I have had substantial success in business generation before working with you, your efforts have led to considerably more action in making and using my contacts for new business. It has paid off. In addition, you have been instrumental in getting us media attention for one of my niche areas, “business divorce,” which immediately had the phone ringing. You have also pushed us as a partnership toward discussing management issues we had tended to avoid. we continue to have these discussions.”
John Brickman Partner and Head of Litigation Practice, Ackerman, Levine, Cullen & Brickman LLP
“Working with you on business development skills training and coaching as a(junior partner, I found myself much more focused, developed a higher level of comfort with my marketing role and paid more attention to follow up. We also dealt with some difficult internal issues that were getting in the way of team efforts. Thank you for your time and professionalism.”
Thomas Engelhardt, CPA, Partner
Marks Paneth & Shron LLP
Please contact us or e-mail Phyllis at pwhaserot@pdcounsel.com for more information and to start the benefits of your coaching experience.