Having the marketing tools and understanding the tactics doesn’t guarantee superior or required business development results. For most people there is a greater challenge that is not covered in most books on marketing. There are individual blocks or resistance factors which impede the desired outcomes. These may be accompanied by or be compounded by institutional factors which discourage or pose serious obstacles to the behaviors, activities and teamwork that ensure a well-oiled “rainmaking machine.”
Resulting benefits for companies...
In their eagerness to add experienced professionals, organizations need to pay greater attention to how they integrate new individuals and groups. The decision to add is usually much simpler than the integration process.
From its origins in sports, coaching is now all the rage in the business world. Executive coaches are springing up all over. There is a Coach U on the Internet for training coaches.
Lawyers tend to underestimate and neglect the value of internal marketing to their own success and the overall success of their firm. Some forget about it; others feel uncomfortable with what they perceive as "boasting" about themselves. Still others think it should be up to their colleagues to find out what they have done and what they can do. Waiting for someone else to make the first move may be a long wait in many firms.