Practice Development Counsel

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Q. How Can You Make the Biggest Difference in Your Firm's Bottom Line?

A. Provide Coaching.

More and more marketing, professional development and recruiting directors and managers are being asked to take on a new role as "coach" for the professionals in their firm. For some, this is a welcomed new challenge; for others it is daunting..... Which is it for you?

Where can you go for help in either the basics or day-to-day, as needed, pointers to help you maintain your edge and meet your firm's expectations?

If you are looking for:

feedback on your coaching efforts,
guidance in enhancing your current coaching responsibilities, or
the training and insights to begin to function effectively as a coach,

Coach-for-the-Coach^™ may be just the thing for you!

Are you asking yourself

What is expected of me as a coach?
What are the attributes of a good coach, and do I have them?
How do I deal with professionals who are resisting their business development responsibilities?
How can I assure that I am on the same wavelength with the person I am coaching?
How will I know that I am having a positive impact before we have tangible results?
How much of my time should I spend on coaching?
How do I justify coaching time to my managing partner?
Can I be both an "expert" and a coach?
Where can I get feedback on my coaching efforts?
and more...

Coach-for-the-Coach^™ is a membership-based service provided by highly respected consultant, coach and author, Phyllis Weiss Haserot, president of Practice Development Counsel and a pioneer in professional services marketing and organizational culture. Phyllis has been a trusted adviser and coach to professionals, firm leaders, marketing, recruiting and professional development directors and administrators for 20 years. For an annual fee you will get:

Specialized, culturally sensitive, confidential just-in-time one-on-one coaching for your coaching needs by phone or e-mail
Personal profile - behavior style analysis and interpretation
A monthly tele-conference facilitated by Phyllis with other members for group input to your particular issues - the benefit of some group-think
A monthly e-newsletter containing advice from successful coaches and advisers with different styles and a weekly tip
Coaching assessment instrument
Ability to license Phyllis' checklists for use in your firm

And your firm will get a big boost from the proven benefits of coaching.

WHO CAN BENEFIT FROM THESE SERVICES?

Marketing Directors and Managers
Professional Development Directors and Managers
Practice Group Heads
Associate Relations Managers
Recruiting Managers with coaching responsibilities
Mentoring Partners

HOW IS THIS DIFFERENT?

Rather than coming into a firm with a set coaching program, this service provides greater flexibility working through an in-house professional with a "just-in-time" approach to fit their schedules and needs.
The in-house professionals being coached will benefit from group exchange, discussion, and energy and support as part of coaching-for-the-coach services.
Focus on professional services workplaces. Industry and culturally specific

There is no advanced degree for professional services coaches.
Coaches are not required to be certified. In fact, the certification that exists is relatively new. There is no institution that provides coaching specifically for business development for professionals such as lawyers, accountants, architects, etc. So you need a resource that understands the culture in which you work, the types of individuals and challenges you work with, and has been in the thick of it as an adviser and coach for many years.

To sign up and for more information, please contact:

Phyllis Weiss Haserot
Practice Development Counsel
Coach to the Next Generation
212-593-1549
pwhaserot@pdcounsel.com
www.pdcounsel.com

For a membership form, e-mail Phyllis at pwhaserot@pdcounsel.com or call her at
212-593-1549.

She'll help you excel at "the next big thing" and make the biggest difference in your firm's bottom line.